
The advent of social media is upon us and with words like 'twittering' and 'facebooking' fast becoming part of our national vocabulary, there are opportunities far and wide for businesses to make the most of social media channels for a variety of means. Marketing, networking and promotion are just a few ways in which the modern business is exploiting the opportunities these new communication channels have opened up, but what about adding something more concrete to our business plans via these new networks?
Recruitment of highly skilled and experienced employees via traditional channels can be a long, tiresome and often fruitless pursuit. Applications from piles of unsuitable candidates have to be sifted through and even after we have made our final shortlist, it is often the case that even these final few have some important shortcomings that deny their suitability for executive positions. Headhunting has always been a failsafe strategy, as long as you have the resources and know-how to find and effectively poach high performers from their existing teams, but with the introduction of the professional networking site, LinkedIn, this method of employee recruitment is fast becoming a popular tool.
New way of networking
LinkedIn is changing the way we operate our businesses across the world. Suddenly, business lunches and endless networking events are not as high on our agenda, as we strive instead to be 'connected' to those people who know the most about our industry and goals.
A completed LinkedIn profile gives us not only the person's current standing but also their CV in what is often an expanded and verified format. Recommendations from past and current employers, clients and colleagues lends a testimony to what the person can say about themselves and makes this social tool a viable forum for headhunting the crème de la crème for our own organisations.
Companies are now asking for LinkedIn profiles to be submitted instead of or in addition to a CV for particular roles. This method of recruitment definitely has its advantages in terms of the streamlining of recruitment processes, but there are some downsides to recruiting via LinkedIn that any potential employer should be aware of.
Firstly, there is the demographic and user numbers on the site. Facebook boasts over 500 million users whereas LinkedIn has just a tenth as many. The average user age of LinkedIn members is 41, which is perfect if you are seeking a director or senior manager, but if you are looking for younger, fresher talent you may need to widen your search. The LinkedIn community is still only semi-active, with many users only logging on if they get a direct message and there are plenty of incomplete profiles out there.
In terms of headhunting, it may seem like using social media could be a convenient shortcut to finding highly qualified people. However, in reality, the process of sourcing and identifying candidates can take a while to establish and can be a good deal more time consuming than attracting applications via the more traditional routes.
Woo your candidate
As well as this, if you are looking for top talent the advice is to 'woo' your candidate, so instead of jumping right in with a job offer that could be seen as spammy and therefore ignored, recruitment experts recommend taking a softly softly approach.
Spending time following the person on Twitter or LinkedIn and 'liking', commenting or re-tweeting their posts can be an effective way to get into their psyche. Again, this is incredibly time consuming and could end up having little to no positive effect on their view of your company.
In addition to these practical issues, there are also some issues with the type of person you could potentially recruit via such sources. If the person you are targeting is already an established professional in their field, chances are they come with a higher price tag than some less well known talent you might come across off the street.
If you are able to poach them away from their current company to work for you, their contacts and networks are still in place, so you will need to keep an eye out for information leaks and spoilers coming from them via their social and real life networks. Also, if you were able to poach them from company A, then what's to stop company B topping your offer and poaching them from you in six months?
While social networks such as LinkedIn have definitely changed the way we do business, some aspects have to be questioned, investigated and taken with a pinch of salt to ensure we are still making the best decisions for our business. A LinkedIn recruitment process has its time and place, but we need to be sure we are doing it in the right manner and for the right reasons.